Creating an email subscribers newsletter for your audience is an exceptional way to build a trust-based relationship.
A consistent email newsletter enables you to give, give, give.

Giving makes it easier when it comes time to ask for feedback, input or for the sale.

More importantly, it enables and allows you to listen and have real conversations with your audience. This is where you can begin to go deep and turn your email subscribers into a true audience.

1. Offer your best work

Of course, writing a weekly Email Subscribers can be a lot of work.
Don’t make it an afterthought — think of it as an integral piece of your content strategy. This mindset shift will allow it to become as valuable to you as it is to Chris.

Your best-work newsletter provides the reader with a fresh piece of unique content and the feeling that they’re part of an exclusive group. It feels like a friend writing to a friend.

To craft an effective best-work newsletter, you will need to:

• Write exclusive content every week.
• Set a schedule and stick to it.
• Start writing even before you have a lot of subscribers.

2. Curate content to become a helpful resource

Do you spend countless hours every week scouring blogs, news sites, and social media to consume all the latest and greatest information written in your industry?

Collect the most valuable information in your market, and then add your personality and unique voice when you summarize and introduce the links.
Most of us love to consume great content, but we don’t all have the time or patience to do the legwork and look for the best content.

To craft an effective curation newsletter, you will need to:

• Add your unique voice to the newsletter.
• Choose an overarching theme but cover several topics.
• Publish the archives to your website and encourage sharing.

3. Summarize and highlight your content

This doesn’t mean you should overlook starting a newsletter. It simply means you have an opportunity to focus your time and resources on increasing the value of the content you have already crafted — you do this with a summary newsletter.

A summary newsletter specifically showcases the best and most valuable content your business has created throughout the previous week.
To craft an effective summary newsletter, you will need to:

• Produce a steady stream of valuable and useful content.
• Have products or services to promote and showcase.
• Design a template and use a consistent layout.

Make your choice and go deep with your subscribers
You can start today by committing to write a unique piece of content every week, curate the highlights from your industry, or simply summarise the content you have created during the past week.