Whether or not you’re launching a website for an existing business or one that is starting from scratch, making sure that SEO is being correctly included site-wide on a new website can be a difficult proposition. While SEO is a long term investment, giving yourself a strong platform to build on is one of the most important parts of doing good SEO that will help put your business on the right path from as soon as a new site goes live.
Today’s question deals with the issue of SEO strategies for new websites – with a user wanting to know: What are some SEO strategies tactics I can do to help get my new website off the ground?
OftThe first and easiest thing you can do to help get your new website off to a good start in terms of SEO is to make sure that your website is crawlable and indexable by Google’s crawl bots. A lot of the time people forget to set their pages as indexable and followable, and as a result Google can’t properly crawl the page and rank it appropriately. This is immensely important and can easily become a problem for any business’ new website.
A lot of the time when new websites are in the development process the whole domain is set to “nofollow, noindex” in order to keep half-finished pages from showing up in the search engine results. When the page is pushed live, people then forget that this was the case and don’t make the appropriate changes to “follow, index”. Make sure you triple check this before your website goes live so that it doesn’t happen to you.
Another thing a new website should focus on when it is first getting started is having appropriate meta titles and meta descriptions. Obviously you want these to include keywords you’re actively trying to rank for, but just as important is making sure that each title is at the appropriate character length. Google has made changes to the format of their search results recently, which means that meta titles and meta descriptions are now at about 60 and 120 character limits respectively. Go through your website and make sure that each page is meeting those requirements.
One critical mistake that is often seen on new websites are webpages that contain generic content that doesn’t stand out from the competition. We at Blue Fountain Media understand that having a dynamic and unique content on every webpage is crucial for SEO success. That is why it is important to research your competitors that rank for the keywords you want to rank for and find ways that you can differentiate from and improve upon the content in that webpage.
If you can’t really spin content in a different way then try presenting the same content in a different way. For example, you can do a video or infographic in order to make your content visual and compelling.
Nowadays, the best SEO is a combination of user experience and technical SEO. This is no different when first starting a website – particularly when it comes to user navigation and overall page layout on a domain. Making sure you’ve identified what pages are the most important to your website and then doing appropriate internal linking will not only help those pages get better rankings in the search results, it will make it easier for users to navigate to appropriate pages with ease.
An added benefit of taking the time to do this is that your business will flourish if the pages that perform best from a sales perspective are internally linked together correctly, as users will be more likely to get to them (both from other pages and directly from an organic search) and convert with your business.