Top Digital Marketing Strategies to Stand Out in Jordan

Two business owners walk into a restaurant, and both order two plates of Mansaf to celebrate the launch of their new companies. Five years later, they walk into the same restaurant and order the same tasty dish. One turns to the other and says, “I hired my 25th employee!”, while the other responds with: “I had to shut down my business.”

It’s not a joke. The main difference here is the different paths they took regarding digital marketing. Now let’s examine the following facts:

• Both started their own businesses.
• One built a website and the other did not.
• One relied on online presence & building a network, while the other relied on local connections.

It is safe to say; that not having a website for your business costs you time and money.

A website with a good user experience and search engine rankings is essential to successful marketing in Jordan. Because it mitigates Jordanians’ fears of online fraud, promotes goodwill among audiences, delivers strong marketing messages, generates leads, and expands the business scope to a global level.

 

Digital Marketing Statistics in Jordan

In today’s digital world, users are heavily dependent on search engines and social media platforms to know about different products and services, search for nearby restaurants and local businesses, and check out events happening around the city.

Therefore, it is an understatement to just say that investing in digital marketing is a necessity. Regardless of your industry or company size, it’s one of the most cost-effective methods to grow your business.

Hence, if you are a business owner based in Jordan and you are still debating whether you should invest in digital marketing strategies in 2022, then the following local digital marketing statistics will surely change your mind:

• 30% of consumers won’t even think about a business without a website.
• 63% of consumers use websites to discover and engage with a business.
• 48% of consumers say a website is the biggest factor in the credibility of a business.
• 8.7 Billion is the number of internet users (89% of the global population).
• 82.1% of the population searches for a product or a service online before making a purchase.
• 52 out of 142 countries in terms of the Network Readiness Index.
• Digital advertising spending in Jordan is over 20 million dollars per year.
• 50% of all companies in Jordan have a website.
• 90% of the top websites are optimized for mobile.
• 60% of marketers say growing SEO/online presence is a high priority.

 

Top Digital Marketing Strategies in 2022

As digital marketing is becoming more and more necessary for a company, not understanding the best way to drive your business forward can really hurt your chances of success.

If you are looking for a way to improve your digital marketing efforts, the following are considered the highest performing digital marketing strategies that can bring more people to your website, allow you to connect with new or returning customers, and increase your sales and revenue:

 

1. Use the Right Web Design

Your website is the center of all your digital marketing efforts, so if your website is not clean, easy to navigate, and interesting, it won’t matter how much time you put into strategy development, you’re still going to lose customers. Create a website that is up-to-date, attention-grabbing, and most of all, mobile-friendly.

 

2. Utilize Search Engine Marketing and Optimization

Search Engine Marketing (SEM) and Search Engine Optimization (SEO) allow your name and website to appear on a list of search engine results. Hence, with a strong SEO strategy, your company website will become associated with the keywords used to find your services.

This increases your visibility chances when users search for the services or products you provide.

3. Use a Coach or a Consultant

If you’re not an expert in digital marketing, ask someone who is. There are hundreds of digital marketing coaches and consultants available to tell you what you should change to see success.

For small business owners, who need to focus on other business systems, a coach or consultant can be extremely helpful in putting your business on the right track, toward digital marketing success, and business profitability.

 

4. Use E-mail Marketing

It isn’t enough to just send out emails. You will want to consider various email lists, that cater to the specific needs of each individual, and can present a personalized approach to your campaign.

Take a hard and transparent look at the purchasing habits of your customers, and use that information to develop your e-mail marketing strategy.

 

5. Adopt Content Marketing Practices

Content marketing encompasses all forms of content, including blogs, videos, podcasts, and so on. It answers users’ questions, makes users aware of their problem, and aware of the solution (your brand). It also provides users with all the information they need throughout their buying journey, from awareness to consideration to conversion.

Video content is currently one of the leading go-to content marketing types. Approximately 90% of users say watching video content influenced their buying decision.

In addition to that, pages with videos are 53 times more likely to rank on the first page of search engine results. Video content improves brand awareness, conversion rate, and business revenue.

This is due to the fact that creating high-quality, valuable, and specialized video content has a direct positive impact on business credibility, users’ loyalty, and establishing thought leadership in the market.

 

6. Build a Social Media Presence

Social media marketing is considered one of the best digital marketing strategies available to businesses today. Because it increases brand awareness, drives conversions, and provides a convenient option for customer support and interaction with users in real-time.

In setting up your social media marketing strategy and tactics, you can use one or several social media platforms such as Facebook, Twitter, Instagram, TikTok, Pinterest, LinkedIn, and other social networking sites.

 

Wrap it up

A strong digital marketing strategy will help you boost your business and start seeing more customers, connections, and clients. The above-mentioned strategies have been proven to help companies gain new exposure.

However, the success of your digital marketing strategy largely depends on its development and implementation. That’s why it’s crucial to partner with Mash World, one of the top-ranking digital marketing agencies in Jordan.

We will help you build a customized digital marketing strategy that will take your business venture to the next level. Check out our services, and our portfolio of digital marketing projects, then contact us for a free initial consultation.