Website Copywriting
September 5, 2017

Why Responsive Design Matters

As more people are beginning to use mobile devices, like smartphones and tablets, for every task that used to be only capable on the desktop, one thing has become clear: mobile is taking over Internet surfing. And, it’s not even just surfing. It’s everything from browsing social media outlets, checking emails and doing some online shopping.
Because mobile Internet usage is increasing steadily, it’s extremely important that your website is mobile friendly. Usually, this isn’t a major concern. You have a website designed for desktop users and another site specifically developed for mobile users. But, is it possible to have a site that is equally favorable for both desktop and mobile users?
Why you need a responsive website?

responsive design simply means a website that has been constructed so that all of the content, images, and structure of the site remains the same on any device. For example, when a user accesses a site on their desktop, they are getting the full view of the site. But when that same user goes to visit the site from their smartphone or tablet, the site will retract to fit on the smaller screen.

In other words, with a responsive website design, you don’t have to have worry about having different websites for various devices or making sure that your site runs properly on a mobile device.
But there are some other really important reasons why you should make the switch to responsive design for your website.

Mobile Usage is increasing.

Take a step into the outside world and you’ll definitely notice a lot of people on their mobile phones. In fact, it seems that just about everyone is attached at the hip with their smartphone. For some reason, however, there are many businesses who have not yet picked up on this trend. Maybe they could use the following stats from Smart Insights to convince them how much mobile usage has skyrocketed.