Catchyz Website Launch:
>Catchyz was coming into a crowded marketplace where other competitors have a strong and protected marketshare. The concept of an online outlet store is still foreign to many.
> Catchyz needed a strong launch to gauge a proof of concept. They also needed ongoing growth in monthly sales.
>As with every launch processes are not in place yet, which needed a digital marketing partner to deal with new updates immediately and timely.
> Social Media Management – we introduced the concept of outlet store with ‘Its an Outlet’ campaign.
> Online Ads Campaign – We fully tested all social media channels and what is the best way to segment audience and their interests. We then began to advertise again the following month.
> We allocated a dedicated a community manager who was available on demand with the ability to research and prepare posts as requests came in.
Brand Awareness campaign that reached 3 million users
70%month on month
November to December
83%increase in page
likes from post