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Catchyz Website Launch:

Catchyz is a premium online clothing store that sells top brands for more competitive pricing. Some of Brands Outlet partnership include Mango, Adidas, Nike, Timberland, Mangotti, Sir Rayomand Tailors, Tommy Hilfiger and more.

Problem:

>Catchyz was coming into a crowded marketplace where other competitors have a strong and protected marketshare. The concept of an online outlet store is still foreign to many.

> Catchyz needed a strong launch to gauge a proof of concept. They also needed ongoing growth in monthly sales.

>As with every launch processes are not in place yet, which needed a digital marketing partner to deal with new updates immediately and timely.


Solution:

> Social Media Management – we introduced the concept of outlet store with ‘Its an Outlet’ campaign.

> Online Ads Campaign – We fully tested all social media channels and what is the best way to segment audience and their interests. We then began to advertise again the following month.

> We allocated a dedicated a community manager who was available on demand with the ability to research and prepare posts as requests came in.

Results:
Brand Awareness campaign that reached 3 million users