Welcome to Our Branding Center

We work research based branding methodology, where we draw inspiration of our created brands from our clients’ enthusiasm towards their business/projects and the studying of the audience they want to attract.

The result is a pleasant experience to our clients and their target audience.

We design the following

ICON-01

Logos and Branding

ICON-03

Merchandise

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Publications and Print

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Packaging Design

Some of Our Featured Work

  • All
  • branding
  • featured-work

Awtad

Branding and Publication Design

Awtad is a top of the art joinery...

Awtad

Branding and Publication Design

Awtad is a top of the art joinery and woodwork company. They provide high end clients with customized, intricate and sophisticated woodwork solutions. Their name Awtad comes from the word WATAD which is the pad that holds a tent securely on the ground.


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IRC

IRCKHF and Haqqi Project

Brand Strategy
HAQQI Information ...

IRC

IRCKHF and Haqqi Project

Brand Strategy

HAQQI Information Zone is an open space for all to access information in the shape of legislation, research, and media, about human rights issues and Jordan. HAQQI means 'my right' in Arabic and is used to symbolize one's right to access information as well as the classification of that information according to universal human rights.

HAQQI Information Zone was created in 2014 by the Information and Research Center – King Hussein Foundation (IRCKHF) with the support of the American Bar Association Rule of Law Initiative and USAID.

Mash World helped Haaqi with developing their brand strategy and see how the logo can better portray the project’s objectives.

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TESLA

Logo Design

Tesla is a USAID backed project that aims to support J...

TESLA

Logo Design

Tesla is a USAID backed project that aims to support Jordanian youth become trained at servicing electrical cars. Tesla helps hundreds of youth find employment in the electric cars service centres.


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SANAD

IRCKHF – فاقدي السند الأسري

Branding and Publica...

SANAD

IRCKHF – فاقدي السند الأسري

Branding and Publication Design

Youth Deprived of Family Ties in Jordan is a IRCKHF project, which aimed at raising awareness and advocating changing attitudes towards those who are deprived of family ties in Jordan.

Mash World created all the branding for this project along with publication design.


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SKIN

Skin Accessories

Publication Design and Content Strategy.
...

SKIN

Skin Accessories

Publication Design and Content Strategy.

Skin Accessories is Jordan based accessories retailer present in Galleria Mall and future plans to open in Abdali Mall. They provide high end Lebanese, Turkish, Korean and Japnese female accessories throughout Jordan.


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QCI

Quality Coating Industries

Branding and Packaging Design
...

QCI

Quality Coating Industries

Branding and Packaging Design

Quality Coating Industries (QCI) is a poweder coating manufacturer in Egypt. They produce high quality durable powder coating for architectural, appliances and general industries.

Mash World created the brand identity and the packaging box.


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Our Design Methodology

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Research and Investigation

We discuss with the client their likes and dislikes. We look at the business drivers and objective. We drop down key words that are of key interest to our clients. We also research users and see if we can get inspiration from their user personas.
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Sketches

We perform the first and early sketches, where we begin to build the basis of the brand. We don’t put limitations on creativity and we discuss internally the direction we are taking.
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First Presentation

We present to the client the first three options that identify our direction. We take any comments from the client, if any. If approved, we work on developing the theme to include adaptations or any required work.
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Final Presentation

We finally present all of our work to the client with all adaptations and necessary requirements

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Why Is It Important To Get Branding Right?

  • Build Trust

    Customers and clients feel a sense of trust when they see a well-designed and consistent brand. It shows that the company is organized and can fulfil its promises to its client base. They will prefer to get in touch with you first, before going to competitors. Trust builds your competitive edge
  • Expansion

    Simple branding changes help you appeal to new audiences. There are different tastes between different target audiences. If your business is not achieving the desired returns, looking at how your brand identity agency can align with the new client base is also important. Keep up with changes
  • Modernize

    Is a developing constantly and experiencing modernization. There can always be ways where a balance can be struck between your old and new logo. Brands changes to keep up with industry changes as well. Make sure you are keeping up with the changes.

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